A LinkedIN GROUP brings up the subject I see as the main challenge for websites and any kind of digital marketing today - the words and the copy. Perfect!

I am so happy to have joined a LinkedIn group that brings up the subject I see as the main challenge for websites and any kind of digital marketing today - the words and the copy.

In recent years there has been much focus on the digital channels, so much that the mailbox is almost empty when it comes to personalized advertising. This provides a new opportunity. At the same time the digital marketing has evolved with lightning speed, most recently with a groundbreaking innovation - apps for the iPhone with eco-system Appstore and i Tunes. This channel will probably be the killer app for mobile marketing.

You can call it copy, content, 1 to 1, sales and much more, but the main matter is that both the Internet and all other commercial communications need interesting, exciting and engaging content. It is said that people do not read the copy. Copy is the only thing they read.